Planteneers + mindit.io: Creating the World’s First Plant-Based Food Configurator

About the client

Planteneers is part of Stern-Wywiol Gruppe GmbH, a family-owned group generating €500M+ in revenue across global B2B food markets. With decades of experience in food processing, Planteneers drives innovation in plant-based alternatives by offering raw materials and technical know-how to manufacturers. The company sought to leverage digital technologies to automate traditional product development workflows and enhance customer engagement

/Key Results

Reduced product time-to-market by over 80%
Increased profitability from small and mid-sized customers
Launched globally in under 8 months
Created a fully digital, scalable product development and sampling journey
Enabled real-time analytics for business insights and decision-making

/The Challenge

Two major business challenges stood out:

Time-to-market: Traditional custom product development could take up to 18 months.
Profitability: Many development projects for smaller clients led to financial losses.
Additional technical challenges included creating a secure, scalable digital platform tailored to the needs of diverse users, while integrating advanced customization and sample ordering features.

/Project Goals

mindit.io was brought in to:

Build a secure, white-label food configurator for product customization and sampling
Automate manual development processes and improve data collection
Enable scalable customer engagement, regardless of plant-based expertise
Provide analytics for behavior tracking, sales insights, and traffic monitoring

/mindit.io’s Solution

The project followed a phased approach:
Phase I – Concept: mindit.io collaborated with Planteneers and a Swiss innovation partner to define technical architecture, design user journeys, and create mock-ups.
Phase II – Develop: Using Scrum and Secure Software Development Life Cycle (S-SDLC) practices, the platform was built and launched globally in less than 8 months. The solution included the core modules: product catalog, interactive configurator, and sample ordering.
Phase III – Enhance: New tools such as a Product Owner Process application and Analytics module were added to monitor platform performance and track user behavior in real-time.
Technologies: Spring Boot, Java 11, Angular 16, Microsoft SQL Server, Elasticsearch, Keycloak, Microsoft Azure

/Results

Product Catalog:

Centralized recipe data management
Recipe search, edit, and export capabilities
Order management and technical document generation
Product Configurator:
Real-time product customization and intelligent product matching
Sample ordering by type and quantity
Promo code functionality and comment sections
Re-ordering, saved configurations, and bestseller shortcuts
Fully responsive for mobile and tablet use
Analytics Module:
Real-time reports on user behavior and traffic sources
Insights into sales performance by product category
Data-driven decision support for marketing and R&D

The Plantbaser has transformed Planteneers’ product development lifecycle. What once took up to 18 months now takes 20 minutes – from configuration to sample order. The configurator has streamlined internal workflows, enabled direct customer interaction, and supported more profitable engagement with smaller accounts. As more customers use the platform, real-time data captured through analytics continues to fuel R&D and improve customer satisfaction.

/Customer Testimonial

“Our partnership with mindit.io brought to life the world’s first plant-based food configurator. The platform not only shortens time-to-market but also delivers measurable value to our team and our clients.”

– Planteneers

/Strategic Takeaways

Digital configurators are a game-changer for personalized B2B food development
Automation reduces costs and improves service for long-tail clients
Real-time data collection supports strategic R&D planning
Co-creation and iterative development accelerate innovation

/What’s Next?

Planteneers will continue to enrich the Plantbaser by integrating new products and recipes developed by its R&D team. Customers will be able to explore and sample these instantly, while insights from the platform will inform future product innovation. Ready to revolutionize your B2B product development?

Talk to our experts

/ foodtech

Executive Summary

mindit.io partnered with Planteneers, a pioneer in the plant-based food industry, to co-create the world’s first digital configurator for plant-based food products – Plantbaser. This virtual platform enables B2B customers to customize ingredients, protein sources, and product properties, and receive tailored samples in under 20 minutes. The result: faster time-to-market, increased project profitability, and a competitive edge in the global food innovation space.

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