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Retail Summit: Romanian retail between inflation and deflation, between promotions and price increases, between decrease and increase in consumption

Daniel Sfita

The year 2024 is shaping up to be the most difficult for the players in the food trade who, after going through the pandemic and two years of record inflation, are now facing new problems.

On the one hand, the fight for the consumer is getting tougher, with each individual retailer trying to attract to their own stores customers who have become more cautious in their purchases and more attentive to the way they spend their money. On the other hand, actors in the food trade began to see the first signs of deflation, a phenomenon which, although it is a reason for joy for consumers, is more problematic from an economic point of view even than inflation.

Among the topics of discussion:

The evolution of private consumption this year

Price, the main argument in purchases

Is deflation a danger to the economy?

The winning formats in the food trade in the time of inflation

The weapons of Romanian merchants in the fight with foreigners

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