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Executive Summary
mindit.io partnered with Gekko, a longstanding leader in B2B hotel reservations, to build a scalable, white-label B2C booking web application for high-traffic international events like the 2023 Rugby World Cup. The solution offered users a personalized accommodation booking experience based on proximity to the event and other criteria – supporting Gekko’s expansion into the B2C market.
Key Results
- Delivered a configurable B2C web application tailored to major global events
- Supported initial traffic of over 100,000 users, with scalability to 800 million users
- Improved user experience through event-specific accommodation filtering
- Enabled fast adaptation for different partners and event use cases
- Marked Gekko’s transition from B2B to B2C booking platforms
About the Client
Gekko has been a European pioneer in online B2B hotel reservations since 2009. With a presence in 180 countries, they serve over 600 corporate clients and 14,000 travel agencies. Their technology-driven platforms serve the leisure and corporate travel sectors with innovative booking solutions.
The Challenge
The project needed to meet high user expectations and traffic volumes while adapting quickly to event-specific booking contexts. Key challenges included:
- Designing an intuitive B2C interface for events such as the Rugby World Cup and future Olympic games
- Ensuring platform scalability for exponential user growth
- Providing flexibility to onboard multiple partners with minimal rework
Project Goals
mindit.io was engaged to:
- Develop a white-label B2C booking application tailored to international events
- Ensure rapid partner and event customization without redeveloping the core product
- Improve booking UX based on proximity and contextual filtering
- Maintain performance under massive user concurrency
mindit.io’s Solution
Using Java and Angular within a Kanban methodology, mindit.io delivered a scalable, modular B2C web application capable of onboarding new partners without duplicating development efforts. Automation QA ensured high performance under peak load. The solution enabled accommodation discovery optimized for major sporting and cultural events, while maintaining flexible customization for diverse partner needs.
Technologies: Java, Angular, Automation QA; Methodology: Kanban
Results
The platform successfully transitioned Gekko into the B2C space, with a robust application ready to support hundreds of millions of users globally. The solution drastically reduced time-to-market for new partner configurations while elevating the user experience for event-driven bookings.
Client Testimonial
“We are delighted to work with very talented and invested people. The dedication of all is what make our projects successful. We look forward to a long-term partnership between our two companies where everybody will be able to grow as persons and colleagues.”
– Gekko
Visuals and Supporting Media
- Booking flow optimized for international events
- White-label configuration examples
- UX heatmaps showing conversion improvements
- Traffic capacity simulation results
Strategic Takeaways
- B2C platforms can leverage B2B foundations through white-label design
- Scalability planning is critical for event-driven user surges
- UX personalization boosts engagement in contextual booking scenarios
- Modular development accelerates time-to-market for new partners
What’s Next?
As Gekko continues to expand its B2C footprint, mindit.io stands ready to support additional event-based booking flows, mobile integrations, and personalization features. Ready to scale your hospitality platform globally?
