Marketing Manager / Head of Marketing

Responsibilities:

• Develop and execute targeted marketing strategies to generate leads and drive customer acquisition across the DACH region, focusing on enterprise clients in Retail and BFSI
• Support the creation and implementation of account-based marketing (ABM) programs to engage decision-makers within key accounts, increasing awareness and pipeline growth
• Collaborate with Sales and Business Development teams to define and execute Go-to-Market (GTM) strategies for priority verticals and target segments
• Contribute to market segmentation and account prioritization using insights from customer behavior, market trends, and competitive analysis
• Plan, coordinate, and execute integrated marketing campaigns — including digital, content, social media, email, events, and webinars — to drive engagement and lead generation. 
• Create and manage marketing content such as blog posts, case studies, newsletters, and sales enablement materials aligned with business objectives
• Ensure brand consistency across all marketing channels and touchpoints
• Work hands-on with marketing automation tools, CRM systems, and analytics platforms to monitor performance and optimize ROI
• Partner with internal teams and external agencies to deliver high-quality marketing initiatives on time and within budget
• Build and maintain relationships with key stakeholders, including enterprise clients, partners, and industry associations
• Provide market and competitor insights to guide strategic decisions and identify new growth opportunities
• Manage and monitor the marketing budget, ensuring efficient allocation of resources
• Track KPIs, analyze results, and report on campaign effectiveness to key stakeholders

What are we looking for:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• 7+ years of experience in B2B marketing, ideally with exposure to enterprise or account-based marketing
• Proven experience developing and executing integrated marketing campaigns that drive lead generation and pipeline growth
• Strong understanding of the Retail and/or BFSI sectors, with awareness of market dynamics and customer behavior (experience in the DACH region is a plus)
• Hands-on experience with marketing automation, CRM (Pipedrive), and analytics platforms
• Strong analytical and project management skills, with the ability to translate insights into actionable plans
• Excellent communication and collaboration skills, comfortable working cross-functionally with sales and business development teams
• Fluency in English; German is considered a plus

Personality profile: 

• Adaptable and Agile: Thrives in a dynamic, fast-paced environment, quickly adjusting to changing priorities and new challenges
• Solution-Oriented: Proactive and resourceful, with a hands-on approach to solving problems and turning ideas into actionable marketing initiatives
• Results-Driven: Focused on achieving measurable outcomes, tracking campaign performance, and continuously optimizing for impact and ROI
• Strategic Yet Practical: Able to translate marketing strategy into concrete actions, balancing long-term vision with day-to-day execution
• Collaborative and Team-Oriented: Works effectively across teams, building strong relationships with sales, business development, and external partners to deliver integrated results
• Creative and Curious: Brings fresh ideas and a continuous improvement mindset, staying informed about market trends, tools, and best practices to enhance brand visibility and engagement