OmniChannelForum
Omni Channel Forum 2024
High Emotion | High Technology | High Performance | High Focus Why and like Omni Channel in the age of AI, Shopatainment and rethink Retail Media
The stationary trade is located beyond the previous normality in a field of tension between emotionalisation and technologisation/automation. In addition, artificial intelligence (AI) is changing the retail industry as well as the consumer goods industry in a hitherto unknown extent. In this environment, omnichannel efforts are particularly under scrutiny, including and taking into account the associated investments. Because nobody wants to do withstand the dovetailing of the channels, but many are still looking for the golden formula for the desired performance.
The key questions for a successful transformation into the future are: What are the defining trends and the ultimate game change for the strategy, marketing and sales toolbox ? Does the expectations of the user experience need to be rapidly changed at a time when the expectations for user experience are rapidly changing omnichannel rethinking instead of merely being optimised? And if so, what does this mean for brand management/care of retailers, manufacturers and brands?
Under the motto mentioned at the beginning, we want to 12. Omni Channel Forums from Thursday, 24. October 2024 in Lucerne send a signal of departure. Look forward to outstanding personalities and keynote speakers on stage who classify current developments, provide orientation, present successful practice examples and inspire with future-oriented ideas. And on the results of the extensive study, which we create as usual exclusive and cut-edge for this event.
he industry event, which is supported by the presenting partners Jegen, Post and Amadeus Events Promotion offers a lot of space for inspiration, impulses and perspectives for your success as well as for maintaining the exchange of experiences with a carefully curated program